B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More

In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights on the state of B2B content marketing, adoption of generative AI in modern marketing operations, the importance of digital identity, and more. Including: The end of websites as we know them. Next-gen email marketing. And SEO and SEM in the age of AI. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📣 Becoming a CMO for B2B brands marketing SaaS-based solutions (at 1:00) 👺 Criminal minds: The fascinating world of cybersecurity (at 2:34) 🪪 The impact of digital identity on brand—for customers, the workforce, and more (at 3:24) 📈 The critical role of content in high-tech B2B marketing (at 7:48) 🤖 GenAI in B2B and the quest for more innovative applications- (at 10:30) 🎯 Microtargeting: Leveraging intent signals, social media & more (at 11:38) 🦾 Next-gen AI automation for marketing organizations (at 12:23) ❓ AWhat do SEM and SEO look like in the age of AI? (at 13:45) 📤 Email gets an AI makeover: Drilling down on email marketing (at 15:28) Approx. 17 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.