🧟 Why Marketers Are Obsessed With ‘Obsession,’ Robot Fight Club, the Cult of Canva & More

A look at the outdoor campaign for the hit horror flick “Obsession” that’s so effective, it’s scary. New trends in robot boxing. McDonald’s fries do the moonwalk. Canva fosters a squirrel-based “cult.” Plus Loaded Questions, and a whole lot more.

IN THIS EPISODE

🍿 An unconventional campaign for an unconventional horror film (at 01:36)

🍟 McDonald’s French fries get in touch with their inner Michael Jackson (06:17)

🫯 First rule of Robot Fight Club: You pay $50, they fight for your pleasure (07:29)

🐿️ Canva tries to go viral with a campaign promoting a squirrel-loving cult (08:47)

🥒 From KFC’s Pickle Puffer Jacket to McDonald’s Pickle Juice Cramp Remedy (11:37)

🅧 A Gen X equivalent of Okay Boomer? Gen X doesn’t give an hoot (13:35)

👶🏼 A look at the future of Generation Beta, or Generation AI (14:40)

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Approximately 18 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools.